You hit the gym. You watch your diet. You obsess over your car. But your face? Neglected. PRIME is the 3-minute routine that keeps you looking as sharp as you feel — without the bullshit.
Get Your Starter System — $89 →Everything you need. Nothing you don't.
Removes dirt, oil, sweat. Doesn't strip your skin. Works AM & PM.
Hydration without grease. SPF 30 included. Sinks in fast. No shine.
Retinol + peptides. Repairs damage while you sleep. Noticeable results in 4 weeks.
Dermatologist-recommended ingredients. Real concentrations. Not marketing BS.
The gold standard for anti-aging. Reduces fine lines, improves texture. Dermatologists recommend it.
Minimizes pores. Controls oil production. Strengthens your skin barrier. Works for all skin types.
Hydrates without greasiness. Holds 1000x its weight in water. Your skin stays plump and healthy.
Protein building blocks your skin loses after 30. Repairs and strengthens. You'll see results fast.
Sun damage is the #1 reason you look older than you actually are. SPF 30 is built in.
No parabens. No sulfates. No synthetic fragrance (light cedarwood scent instead). Lightweight. Fast-absorbing.
PRIME is formulated for all men's skin types. Oily, dry, combination, sensitive — we've got you. The retinol serum works but doesn't over-dry. The cleanser removes oil without stripping.
Hydration improvements: 1-2 weeks. Reduced redness/irritation: 2-3 weeks. Fine lines/texture: 4-6 weeks. Retinol takes time, but it works. Most guys notice a visible difference by week 3.
30-day guarantee. No questions. If you don't see results or hate it, email us and we'll refund you. We're confident, but we want you to be confident too.
Nope. Three products, 3 minutes, done. We considered adding an eye cream or exfoliant, but honestly? These three will transform your skin. Start here.
Using as directed (pea-sized amount of cleanser, dime-sized of moisturizer/serum): 6-8 weeks per system. Figure $89 every 2 months. $534/year. That's a gym membership and a coffee habit.
Yes. PRIME works underneath. Apply to face, avoid the beard itself. The SPF and hydration still protect your skin, and the retinol serum still works at night.
Your skin is no different. Stop neglecting it.
Start With PRIME — $89 →